A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk

A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk

碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105

Bibliographic Details
Main Authors: Tz-Jian Ni, 倪子洊
Other Authors: 許炳堃
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/caba28
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spelling ndltd-TW-105TWCA53210222019-05-16T00:00:47Z http://ndltd.ncl.edu.tw/handle/caba28 A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk 影響消費者品牌轉換之研究-以味全林鳳營鮮乳為例 Tz-Jian Ni 倪子洊 碩士 台南應用科技大學 國際企業經營系碩士班 105 許炳堃 2017 學位論文 ; thesis 53 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105
author2 許炳堃
author_facet 許炳堃
Tz-Jian Ni
倪子洊
author Tz-Jian Ni
倪子洊
spellingShingle Tz-Jian Ni
倪子洊
A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
author_sort Tz-Jian Ni
title A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
title_short A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
title_full A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
title_fullStr A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
title_full_unstemmed A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk
title_sort study of factors affecting consumer''s brand switch behavior：an empirical study of weichuan high quality milk
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/caba28
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