| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士在職專班 === 105 === In recent years, whether in practice or academia, there are many researches on the subject of word-of-mouth (WOM). However, the reputations of recreational camps studies to be discussed less, nor on verification practices. In view, through this study we have the high risks, educational and entertaining hiking camps to learn the way of WOM for customers were hiking affect the choice of decision-making camps and connected, and know how hiking camps information. What is the most important source of information? What is the most care about? Therefore, the study hopes can be used for future research scholars’ reference, while also allowing importance hiking camps reputation of the industry to understand, customershe importance of the projects. The study improve the operation of the marketing strategy and planning to achieve sustainable management of purposes.
In this study, data collection using "critical incident technology (CIT)" to design the interview outline. It expected on 12 respondents conducted in-depth interviews (including 6 Hiking recreational business community experts and six customers experts to understand the reputation of the department of the customers to select the impact associated hiking camps decision-making, as Taiwan's reputation for customers of hiking mountaineering camps decision-making options.
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