The Relationship between Endorsers' Characteristics and Purchase Intention of Idol Worship-a Case Study of BIGBANG and the Fans
碩士 === 德明財經科技大學 === 行銷管理系 === 105 === The Korean Wave or Hallyu (Korean pop music, TV dramas, movies and variety shows) into Taiwan has been for decades, but there is no decline in popularity. Taiwanese daily lives are affected by the Korean Wave. In recent years, more and more Korean celebrities co...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88p4pv |