A Study on the Brand Owner’s Decision of Electronic Commerce Platforms - The Case of skinpotion
碩士 === 德明財經科技大學 === 行銷管理系 === 105 === This study discussed that brand’s owner should pay a high cost to establish an exclusive official website or choose other electronic commerce (EC) platform when communicating with target market. The consideration factors and its importance (weight) were also ana...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dnz73v |