The Impact of Emotion Arousal on Social Customer Engagement Experience: The Moderating Role of Emotion Valence and Brand Personality
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === Because the development of internet, social media is widely used. Enterprises start to set up social networking sites (SNSs), and connect with customers on SNSs to get more profit. But different kinds of customer engagement will bring different value to the c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/c3a53z |