Impact of eWOM on Consumer Purchase Intention in IACM Model: A Case Study of Social Media Instagram
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === With the rise of Internet, the emergence of social media, changing the consumers consumption patterns and habits, network information has become one of the important factors affecting consumer purchasing decisions, especially with interactive, instantly share...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kukcc7 |