| Summary: | 碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === In Taiwan, the market of machinery equipment is limited to specific suppliers and dominated by the import of major oversea equipment manufacturers. In order to expand the marketplace, oversea equipment manufacturers would like to appoint an distributor to sales of the products through the licensing mechanism for target market locally as in Taiwan.
With the rapid development of internet technology that information of the suppliers became so easy to access. Customers may contact and purchase directly from the original suppliers. The function of distributors would become weakened. It is important to develop the innovative business model effectively to keep the competitive edge and sustain the market. That distributors have to focus on the equipment sales, regular maintenance and good after service system to ensure the smooth operation to meet customer satisfaction.
This study will summarize the innovative business model of the machinery equipment distributors as follows: 1. Customer value proposition: Offering high quality equipment in the market and integrated technical services. 2. Profit formula: Creating sales revenue largely and providing value services. 3. Key resources: Cultivating professional engineer and enhancing the management of spare parts. 4. Key processes: Representing state of reliable equipment and establish a systematic maintenance system.
Business model innovation provides an enterprise with sustainable management and growth for long term profits, and to put it in successful operation model as integrated resources and processes in store for an optimal profit model. The business strategies involved in the research of aforementioned equipment agents are: 1. To provide customers with integrated services, and maintain highly effective operation for the sales of machinery equipment. 2. To deploy maintenance engineers and handle spare parts in stock effectively to save costs. 3. To build and maintain an excellent relationship with customers, and generate mutually shared value of economic benefits.
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