The Analysis of the E-commerce Consumer Behavior for Beauty Product-An Application of Cluster Analysis and Association Rules

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 ===   Owing to the low entry threshold in e-commerce and the vast business opportunities, more dealers plunge into the industry of e-commerce, causing a competition between dealers of the same trade. The study will use the approach of Data Mining to analyze the a...

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Bibliographic Details
Main Authors: Shao-Jun Fu, 傅少君
Other Authors: Ling-Jing Kao
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/pverhf

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