The Analysis of the E-commerce Consumer Behavior for Beauty Product-An Application of Cluster Analysis and Association Rules
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === Owing to the low entry threshold in e-commerce and the vast business opportunities, more dealers plunge into the industry of e-commerce, causing a competition between dealers of the same trade. The study will use the approach of Data Mining to analyze the a...
Main Authors: | Shao-Jun Fu, 傅少君 |
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Other Authors: | Ling-Jing Kao |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/pverhf |
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