Relation Between the Product Categorization and Innovation

• Main Authors: Chia-Fan, Hou, 侯珈帆
• Other Authors: 王鴻祥
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hfg6t5

碩士 === 國立臺北科技大學 === 工業設計系創新設計碩士班 === 105 === With new technological advances social civilization, there are more and more new products designed. Consumers sometimes can’t find the product they need, because of the most prosucts were be classified into different category. Therefore, the study focuses on product classification that causes different kinds of consumer cognition, and the relation on product classification and innovativeness of product. The study result show that product’s features are the most important for consumers when they are categorize products and innovativeness of product relate to product’s category.