Design Leadership and Innovation Strategy

• Main Authors: Chia-Ming Yu, 游家銘
• Other Authors: Wen-Yin Chen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/cvvwsw

碩士 === 國立臺北科技大學 === 工業設計系創新設計碩士班（碩士在職專班） === 105 === Businesses are faced with serious obstacles as global economic growth slows. They must constantly reinvent themselves in order to sustainably develop in this ultra-competitive environment. Taiwanese enterprises have moved past the OEM stage with the establishment of their own brands. However, the key to global and sustainable development lies in design leadership. To accomplish this goal, enterprises must be committed to think innovatively about their future strategies. Therefore, now the most important issue is how enterprises integrate design leadership and design thinking into their future innovation strategies to enhance their competitiveness. 　　This study selected four successful enterprises using design leadership for literature review and analysis. A hypothesis about design thinking being used for innovation strategy was made. Through in-depth interviews and secondary data analysis, three conclusions were reached. (1) Design Leadership: using people as the focal point, emphasizing user experience and demands, management support for design, and participation by team leaders during the design process are all essential to the success rate of a project; (2) Innovative Strategies: a clearly-defined organizational structure and independent budget organization both help plan requirements for a target product. Design-related research is conducted using user experience to find out future innovation directions. Creative ideas are formed through workshops and collected to create a database. Design is thus conceptualized for management to make decisions on future strategies. (3) Company Culture: using people as the focal point, team chemistry is achieved through constant innovation fused with aesthetic concepts. This chemistry in turn grants the company a better competitive edge.