A Case Study of Wood Vinegar on Facebook Group Consumer Behavior

• Main Authors: Ting-Hsiu Kuo, 郭亭秀
• Other Authors: Wen-Hua Chang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/3u6p7q

碩士 === 國立臺北科技大學 === 工業工程與管理系碩士班 === 105 === In Taiwan internet population has increased year by year. The network has penetrated into peoples daily life. However, in recent years the number of virtual communities has increased significantly. Facebook is the most people use in Taiwan. The average of active users is 1.28 billion per day until March 2017. Understand how community operators operate the community and explore how to use Facebooks group to study consumer behavior. This study explores the business model and research structure of Facebook group. Use expert interviews to collect relevant information. Finally, content analysis is used to analyze the data. The purpose is to successfully reach the business in the Facebook community. Through direct contact with consumers to understand them.Do not advertise but give them the most direct service.Customization of each guest needs to successfully achieved profit.