Motivation and Impact of Social Entrepreneure Retired People

• Main Authors: LAI, YU-MEI, 賴玉美
• Other Authors: Shiau, Huey-Ling
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/g3nfu8

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Abstract： Due to the better living conditions, the advanced medical technology, the national mortality rate dropped and the average life expectancy increased significantly, it can be imagined .the elder population continues to increase and the newborn is gradually re-duced. Not long after, the aging population structure in Taiwan will be increased and imbalanced. How to face with this situation and to reduce the impact of its subsequent that has become the current important issue. Recently many retirees join the ranks of social entrepreneurship and try to contribute their half life to the community. They hope that not only to solve social problems, but also enhance their personal value. The purpose of this study is to explore the motivations and influences of social en-trepreneurship in Taiwan's retired people. Through the literature collation and paper re-view to explore Taiwan's current aging phenomenon, the problem of early retirement of working population, the definition and category of social entrepreneurship, and the mo-tivational theory of social entrepreneurship. Meanwhile, from four deeply interview cases to find out three verifications of social entrepreneur: personality traits, social en-trepreneurship incentives, business philosophy. This study found that the personality traits inspire the motivation of social entre-preneurship of the retirees, the incentive factor is the thrust of its social entrepreneurship and business philosophy is the sustainability of its social entrepreneurship; In addition, the conclusions of this study had summed up the retired social entrepreneurs operating models: Retired social entrepreneurs have a higher level of education and social status, and their health is generally good. These self-employed retirees are mostly self-owned and independent funds. Retired social entrepreneurs will find kinds of valuable busi-ness models and related activities to create new core values. Retirees social entrepre-neurship’s marketing methods are more traditional and conservative. They rely on word of mouth marketing or community sites, need to explore outside resources or intermedi-ary platform. Retirees’ social entrepreneurs have advantages of t capital, contacts, ex-perience and profession, but weak in physical and creative. From the process of social entrepreneurship, the retirees’ benefits themselves as well as increase social value. Fi-nally, this study will forward practical recommendations to future investors and give them useful reference. Keywords: Social Entrepreneurship, Social Entrepreneur, Retired people