The Impact of Experiential Value of Aestheticon Customer Citizenship Behaviors: The Case of HairdressingSalon
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Abstract: Customer citizenship behaviour is a form of voluntary extra-role customer behaviour that has positive benefits to the service firm. Experiential value of aesthetics has the potential to enhance customer citizenship behaviors. However, there is littl...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/9r662a |