The Impact of Experiential Value of Aestheticon Customer Citizenship Behaviors: The Case of HairdressingSalon

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Abstract: Customer citizenship behaviour is a form of voluntary extra-role customer behaviour that has positive benefits to the service firm. Experiential value of aesthetics has the potential to enhance customer citizenship behaviors. However, there is littl...

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Bibliographic Details
Main Authors: Yeh, Tsung- Hsien, 葉宗賢
Other Authors: Chang, Kuo- Hsiung
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9r662a