An Investigation of Bubble Tea Consumer Behavior in Asia Markets- A Case Study on KOI Thé
碩士 === 東海大學 === 餐旅管理學系 === 105 === Bubble tea is a part of the food culture in Taiwan, and this is a highly competitive market. Thus, many bubble tea companies expand overseas for faster growth. Moreover, these companies not only create more potential and opportunities for business development, but...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d84723 |