The Effect of Option Framing of Wedding Package Menu on Consumer Decision
碩士 === 東海大學 === 餐旅管理學系 === 105 === This study explores the influence of wedding menu on consumer decision making , employing option-framing and subtractive option framing methodologies. The menu is the primary marketing tool in any restaurant. With wedding banquets following the contemporary trend t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cj228e |