The Price Dispersion Effect on Consumers’ Purchase Intention : A case of Taobao
碩士 === 東海大學 === 資訊管理學系 === 105 === Following the development and progress of the Internet, online shopping has become the main shopping method in recent years. Information asymmetry caused by the list in the presence of scattered prices and the impact extension of comments, when consumers were sho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9se3z7 |