A Study of the Factors Influencing Brand Resonance for iPhone

碩士 === 東海大學 === 國際經營與貿易學系 === 105 === Today the mobile phone industry is booming and developing rapidly, each technologies and functions show the most powerful side at the same time, while the relevant electronic goods and ancillary items innovate constantly. All we know is that event is completely...

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Bibliographic Details
Main Authors: KO, YU-CHENG, 葛祐成
Other Authors: WU, LI-WEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/nsaher