| Summary: | 碩士 === 東海大學 === 國際經營與貿易學系 === 105 === Along with the rapid development of the internet and social media in recent years, there are more and more people prefer using social media to develop new interpersonal relationships, The usage of social media has been a part of modern life. By using it, people can quickly access the information worldwide even exchange and share the information. Among all social media, Facebook is the most representative. Based on the interaction and the usage of the platform, Facebook can establish connections, convey messages and search people who have the same habits.
This research applies Facebook members in certain society to explore virtual social consciousness between society members, consensus and the influence of continuously usage behavioral intention. Besides, Facebook society users are our analytical targets. In this research, we release 300 surveys and finally collect 283 effective ones to process AMOS,SPSS and EXCEL in order to verify the research hypothesis. The findings show that users will possess positive influences on the quality of society, information, network externality and fashion involvement. Virtual society consciousness also has positive impact on consensus and will further enhance it.
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