The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance

The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105

Bibliographic Details
Main Authors: Lu, Hui-Wen, 盧慧文
Other Authors: Tsai, Shuo-Chang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/57913785984972212220
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spelling ndltd-TW-105THMU14570502017-04-07T04:35:05Z http://ndltd.ncl.edu.tw/handle/57913785984972212220 The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance 消費者環保意識對有機產品品牌認同之影響 —以價值主張共鳴性為中介效果 Lu, Hui-Wen 盧慧文 碩士 亞洲大學 經營管理學系碩士在職專班 105 Tsai, Shuo-Chang 蔡碩倉 2017 學位論文 ; thesis 76 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105
author2 Tsai, Shuo-Chang
author_facet Tsai, Shuo-Chang
Lu, Hui-Wen
盧慧文
author Lu, Hui-Wen
盧慧文
spellingShingle Lu, Hui-Wen
盧慧文
The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
author_sort Lu, Hui-Wen
title The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
title_short The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
title_full The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
title_fullStr The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
title_full_unstemmed The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification－The Mediation Effect of Value Proposition Resonance
title_sort effects of consumers’ environmental awareness on organic product brand identification－the mediation effect of value proposition resonance
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/57913785984972212220
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