The Effects of Consumers’ Environmental Awareness on Organic Product Brand Identification-The Mediation Effect of Value Proposition Resonance

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105

Bibliographic Details
Main Authors: Lu, Hui-Wen, 盧慧文
Other Authors: Tsai, Shuo-Chang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/57913785984972212220
Description
Summary:碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105