Explore Key Service Quality of Taiwan's Professional Baseball Players for Sports Brokers

• Main Authors: Hsu, Ya-Lin, 許雅琳
• Other Authors: Hsu, Chang-Hsien
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/88q64j

碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 105 === Taiwan's professional baseball was established in 1990 and began the trend of Taiwan's professional sports. Most of the operations and development of professional baseball are imitating foreign experience, and many systems are still exploring the stage of trial and error, including the system of sports brokers. Whether the sport is booming and has a close relationship with the brokerage system. The existence of sports brokers is considered both important and universal, and the increase in market demand is the biggest factor contributing to its growth. Through the use of hierarchical analysis, this study seeks to explore the criteria for selecting a standard when a player is in the service of a broker and prioritize it in an important order. Sports broker key quality indicators from five levels, the importance of order 1. Sports assets agent and authorization, 2. tournament management and marketing, 3. Marketing and product endorsement, 4. Customer management and agents, 5. VIP Service management quality. In the selection of sports assets agents and authorization found that the importance of order in order to mark the advertising contract signing and endorsement, 2 promotional authorization opportunities, 3 royalties, 4 seeking sponsors..