The Impact of Product Involvement to Purchase Motivation and Purchase Intention - A Case Study of Pineapple Cakes for Example
碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 105 === The purpose of this study is to understand the association of consumer product involvement, buying motivation and purchase intention. By using the consumers who purchase Shimmer Forest pineapple cakes in Nantou area as the object of study. A total of 191 valid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93e33z |