The Effect of Restaurant Brand Risk Event to Brand Trust - Case by Hot Pot Restaurant Chain
碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 105 === Restaurant is an important social and eating place when personal income was raising and individual living style have changed. Because of the operational process is easy to standardize and copy, hot pot restaurant now is very popular in high competitive environme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ag3bx8 |