Evaluating the Key Factors of Athlete Endorsers

碩士 === 亞洲大學 === 經營管理學系 === 105 === Nowadays with the awareness of sports and exercising, including events that hold only once every four years such as the FIFA (Fédération Internationale de Football Association) World Cup and the Olympic Games, and also many other professional sport games are consta...

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Bibliographic Details
Main Authors: YANG, TSUNG-HENG, 楊宗恆
Other Authors: CHEN, KUN-CHENG
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/58fd9a