| Summary: | 碩士 === 東方設計學院 === 文化創意設計研究所 === 105 === The various countries recent years vigorously developed the union history, the religion and the festival celebrates the active subject type sightseeing, promoted this home to need the economy (to welcome to the world - Taiwan religion culture creativity fertile soil plan - Ministry of Interior, 102:3), however Taiwan temple marketing way evolution and development, whether conformed to populace's demand and the anticipation, was for this research key, the entity paper interrogated the volume idea to provide 168, on-line form questionnaire 34, amounted to 202.
This research divides into “a person to celebrate the active view and the information service condition to the temple festival”, “the temple festival celebrates the activity to carry on the investigation in view of the marketing cognition” and “the legitimate deer orifile Mary temple flower fire winter jasmine greets the spring ox series activity percentage participating investigation” three big sub-areas, the correspondence goal, hoped with the benefit, the revision and the improvement which produces and so on conduct the research.
The research demonstrated the populace generally regarding temple fair upper air smoke and fire this kind of activity, have the altitude interest and the percentage participating, and hoped the sponsor specific energy provides the correlation news, the transportation news, services and so on scene survey, but simultaneously actually also worried therefore grows, the transportation, acceleration local traditional culture questions and so on change messy and dirty, hoped the sponsor specific energy facing up to such question, the long-term plan, integrates the education and receives the biography, raises the local good custom.
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