| Summary: | 碩士 === 東方設計學院 === 文化創意設計研究所 === 105 === With the rapid transition of social civilization and the great development of science and technology there are a lot of creative ideas and new inventions coming to life. But in the social environment in which the Chinese people live, Feng Shai relating to the environment are an important consideration of architectural designs as is the good or bad luck they represent.
In modern life, whether in the home, in an office, commercial space, plant construction, or purchase or lease, the area measurement, regional planning, the size of the doors and windows and even small items of furniture, must take into consideration the size of the item and what the measurement semantically represents. Among them, " Chinese Luban Chi” designed by Luban is an important basis of determining good or bad luck. It is also a measurement that is still broadly popular in the contemporary era. The Feng Shai Theory in the field of Chinese architecture influences the site selection, planning, and design almost everywhere. " Chinese Luban Chi " also represents a shadow.
With the changes to the living environment, people’s knowledge level is improving, with emphasis being placed on science and logic of Western thought, while still under consideration are Feng Shai factors when purchasing houses and the influence of folk customs and traditional cultures, rather than basing decisions solely on functional or economic considerations. Especially in Taiwan, the older generation seems to be more insistent in their attitude toward Feng Shai, and many employees in this field also understand this phenomenon. In particular, when older consumers are building, buying or leasing, Feng Shai awareness or beliefs are important factors and points of reference. But what do consumers of different generations know about Feng Shai? What is the general consumer’s attitude toward to " Chinese Luban Chi "? This is not quite so clear.
This study explores the connotation of traditional Feng Shai and modern consumers' attitudes toward " Chinese Luban Chi " and the principles of good or bad luck and the reasons for adopting them.
This study:
Applies Miryoku Engineering to understand consumer perceptions of Feng Shai.
Uses a fish-bone diagram to understand consumers' reasons for accepting " Chinese Luban Chi ".
Uses a questionnaire to understand the awareness of Feng Shai and the reasons consumers from different backgrounds accept " Chinese Luban Chi ".
The study is summed up the following 5 points:
1. Most consumers are affected by the concept of Feng Shai and the degree to which they identify with them, irrespective of gender.
2. The growth of the ageing population is a factor in the reasons for approval of Feng Shai.
3. People who have higher education level tend to show higher level of awareness of Feng Shai, and the degree of acceptance of " Chinese Luban Chi " also significantly increases by age.
4. The attitude toward Feng Shai and reasons for accepting " Chinese Luban Chi " are not influenced by the Catholic or Christian religion, nor atheism, but are influenced by folk beliefs, the Taoism and Buddhism religions.
5. A person who seeks Feng Shai practitioners to practice geomancy is significantly more susceptible to influence by concepts of Feng Shai.
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