| Summary: | 碩士 === 台北海洋技術學院 === 海洋休閒觀光系碩士班 === 105 === The purpose of this study is to explore the tourist’s motivation, experienced effect and the current status of satisfactions, and variations of different background on Pingtung A Long Trail. The study method adopted questionnaire to aim at A Long Trail’ tourist as the study object, the valid number of questionnaire has 400 copies. To use SPSS 19.0 version to proceed data analysis.
The study result discovers the most strong motivation of tourist is” relaxation of body and mind”, the biggest experienced effect is “Ocean experiencing”, the satisfaction of “Natural Environment” is the highest. More stronger tourist’s “Traveling Motivation” and “ Experienced Effect”, more higher the tourist’s satisfactions. Both “Traveling Motivation” and “Experienced Effect” that has positive relation and prediction to each aspect.
Finally, according to the above study result, we submit the specific suggestion to the government of Pingtung County and Mudan Township for the reference of future studier.
Keyword: A Lang Trail, traveling motivation, experienced effect, satisfactions.
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