A Study of Successful Factors from Praise to Sponsor on Fund-raising - the example of Flying-V and Zeczec Crowdfunding Platforms in Taiwan.
碩士 === 大仁科技大學 === 文化創意產業研究所 === 105 === With the development of Internet websites and social network, non-stop press on the symbol “like, good” on facebook messages spread so fast as virus and increase the influences of marketing by public praise; nevertheless, “crowding-funding” upgrade fans reac...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/fd7tbt |