A Study of the Behavior Intention of Carers to Participate in Leisure Activities in Hualien Area

• Main Authors: HSU,CHAO-CHI, 徐詔麒
• Other Authors: WU,SHU-FANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/9xux64

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 105 === The aim of this study is to explore the characteristics of attendant’s participating in Leisure Activities, to analyze the status qou of demographic variables and the significant factors of participating in Leisure Activities, and compare the variability of its demographic fluctuation with factors of the Theory of Planning Behavior. In this study, a survey was conducted on the Attendants in Hualien District. research tools for the questionnaire, applying questionnaire methods, thus Literature verification and questionnaire analysis. A total of 237 questionnaires were issued, 232 results were received; among the 232 received questionnaires 98% were effective. Method applied:Statistical software “PASW Statistics 12”, descriptive statistics, varying numbers of single factors, independent sample T test, Pearson basis correlation analysis, and multiple regression analysis were used in the research to analyze the questionnaire data. According to the research results, and following close attention to the attendant’s demographic variables, there are some differences in attitudes, subjective norms, perceived behavioral control and behavioral intentions. the results show that subjective norm is the most influential between behavioral intentions and other facets, followed by attitudes; It estimates that perceptual behavior control has no significant effect on behavioral intentions, the impact of attitudes and subjective norms on behavioral intentions is significant in this group, based on the overall interpretation, subjective norms among the three sample groups is the highest.