Exploring the Sales Model of Nutraceuticals Antrodia Camphorata – A Case study of Come Young Biochemical Technology Co.,Ltd.

碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === The health awareness of the consumers, especially the elderly, has been raised. Therefore, there is a growing need for healthy food. With the limited resources, the strict regulations and the fierce competitions from the foreign producers, the Taiwanese manuf...

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Bibliographic Details
Main Authors: Chen, Cheng-Chung, 陳誠忠
Other Authors: Lin, Chih-Hung
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/24031984687349980861