A Study on Consumers’ Purchase Intention toward Online Store：The Effect of Online Store Image and Online Brand Equity
碩士 === 南臺科技大學 === 企業管理系 === 105 === The improvement of internet technology has changed consumers’ shopping behavior. Consumers can easily and comfortably shop anytime and anywhere. However, due to variety of online stores and the arising competition, attracting consumers’ attention is important for...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n9y2b |