Evaluating two Alternative Studies Altogether through itsCompeting Models of Customer Satisfaction and CustomerLoyalty in Proper Order: The Exploration Study of BrandImage in Starbucks
碩士 === 樹德科技大學 === 經營管理研究所 === 105 === The purpose of this study is to study the relationships among brand image, customer satisfaction, and customer loyalty, named by competing model 1 (customer satisfaction as mediating-moderating role) and competing model 2 (customer loyalty as mediating-moderatin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74f4fn |