| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 105 === With the changes of the pop-music industry, the Taiwan pop-music industry has gradually moved to the "SHOW". "CONCERT" has become the mainstream of music- entertainment, in the highly competitive, the challenge is whether the audiences remain interested? The art performances of the concert are mainly music-based with visual supplement. Music is one of the mass media, make good use of its storytelling characteristics to help performers in a vivid way to make music story into emotional visualization. The study assumes the music and images will lead to different changes during the concert, giving audiences an unlimited imagination. The study to adopt participant observation and in-depth interview to explore the influence of artistic conception to fans by the music and visual presentation in Mayday’s concert. The major findings are as follow: 1. The song stories will be visualized in the Mayday’s concert, so that fans understood the expression of the song and interpret and communicate with each other, and make close link inter-fans. 2. The visual performance of the Mayday’s music successfully leads the fans to know themselves, pursuit of dream and more concern in the issues of society and environment. 3. "Mayday’s" fans of the concert in the visual presentation, and transform into their own meaningful elements of the symbol.4. The real touching to fans of the concert are Visual Presentation、Scene of the Emotional Rendering Power、Participation and Live Interaction with fans. 5. MAYDAY’s fans will follow the lyrics of the song before the concert; with a new visual show the most fans stunning during concert. 6. The motives of MAYDAY’s fans for attending the concert are for the likes of the artist, the live atmosphere that give fans a relief with the feeling of spirit. The research contributions: 1. To explore the factors for watching Mayday's concert by understanding the impact of fans to buy ticket into the relevant motivation, enrich the popular music research concert related research. 2. The visual presentation of the concert will show the emotional factors, social care and information transmission. The results could be the reference for relevant research.
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