The Impact of Service Quality and Experiential Value on Purchase Intention of Chinese Professional Baseball League Online Media Service
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 105 === Since the technology of digital convergence has changed people’s habit of watching TV, each media and some program traders are aggressively to launch the service of OTT (Over The Top) online media. Before 2014 season of baseball opened, CPBL (Chinese Profes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pav65q |