Research on the Purchase Behavior and Product Attributes of R.O.C. Citizens Outbound in Duty-free Shops

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === The research Object of this study is the study of the purchasing beharior and product attributes of Chinese people going abroad in Duty-free shops.This study uses qualitative analysis to understand the changes in the spending power of Chinese people going abr...

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Bibliographic Details
Main Authors: LIN, TZU-HUA, 林子驊
Other Authors: CHANG, CHAO-FU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/gg5ypj