Research on the Purchase Behavior and Product Attributes of R.O.C. Citizens Outbound in Duty-free Shops

• Main Authors: LIN, TZU-HUA, 林子驊
• Other Authors: CHANG, CHAO-FU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/gg5ypj

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === The research Object of this study is the study of the purchasing beharior and product attributes of Chinese people going abroad in Duty-free shops.This study uses qualitative analysis to understand the changes in the spending power of Chinese people going abroad and the experience sharing of the properties of shopping products in Duty-free shops through literature and in-depth interviews. The findings are as follows: I. Taiwanese travelers do not have store brand loyalth in choosing duty-free shops. II. Taiwanese travelers will follow the advice of relatives and friends when purchasing goods,andwill affect the willingness to repurchase. III. When Taiwan travelers purchase goods,most of them select the products as tobacco and alcohol,cosmetics and second generation product. IV. Most Taiwanese travelers will be affected by others and change their behavior patterns. V. The price of the product is the most important consideration for all passengers,followed by packaging,and these will affect the willingness to purchase. The recommendation for the relevant industry: I. It is recommended that duty-free shops should establish a good brand image and a complete Vip system. II. Commodities need to increase the marketing of online marketing,in line with the trend of the times.