Application of Self-Efficacy Theory in Government Policy Marketing to Raise Public Awareness of Fire Safety – Case Study of the Fire Department of the New Taipei City Government
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === Abstract The primary goal of a government agencyis to create value for the public. In the process of establishing public policies, the preference of the people is an important factor as it is the fundamental spirit that sets a democracy apart from a di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wm6rz2 |