| Summary: | 碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === Hardware factory in the electronics industry is a more traditional business body, the current marketing model may not be suitable for the hardware manufacturing industry to build brand image and brand value. How to persuade the traditional manufacturing industry to accept a different way with the previous marketing, for example, to participate in exhibition activities, in fact, is not an easy thing.
This study illustrates the case from the assessment of participation in the exhibition to the beginning of participation, and the appointment of the curator system, the use of curator's experience and professional ability to carry out exhibition and planning exhibition. Curatorial works in the same way as Initiating, Planning, Executing, Monitoring and Controlling, Closing, so that traditional manufacturing can also be placed through the exhibition International stage, the quality of made in Taiwan will be passed to the global buyers.
Through this study, we hope to establish a set of curatorial processes that can be implemented by internal curators. In particular, traditional industries can have more opportunities for curatorial planning so that they can participate in exhibitions with more objectives.
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