| Summary: | 碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The reason why those mobile social sharing applications are generally popular by users those have characteristics and charm of instant and convenient on sharing. One of them, Instagram, in a gesture of emerging social platform becomes the most popular filter shooting also a mobile social sharing application rapidly. At present, it has a large number of users and still grow up. The using of Hashtag on Instagram is not only added into text content , it also remains some message behind the scenes which users want to convey.
Instagram as a research topic, Goffman’s Dramaturgy Theory as theory framework , the users who had taken part in a long-distance road race event《2017 WOMEN RUN Taipei》 as interview objects, this research tries to understand and explain the types and states of Hashtag, then comprehend how they did self-presentation on Instagram.
Through in-depth interview and observational study with interview objects found that they often post and record daily life on Instagram. They do self-presentation because the factors of self-breakthrough and achieve the goals via a major event in life ─ road race. It is not just simply extended from presentation on off-line, but regard on-line field as a stage. Users could show themselves actively on Instagram.
This study has found that Instagram has roles of information search and interactive communication, while also is a stage of performance. Along with the change of function, the line between front stage and back stage has been blurred. Users record life on platform, and do self-presentation due to four reasons for self-actualized, gain a sense of accomplishment, express emotions and evoke responses under the situation of road race. Meanwhile, users adjustment themselves by impression management, and show the ideal self of Goffman’s.
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