The Study on Marketing Communications Strategies for the Century-old Taiwanese Brand – A Case Study of TATUNG Soy Sauce Brand
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === Tatung Soy Sauce Company has maintained its leadership position of producing soy sauce in an authentic way in Taiwanese soy sauce market for many years. Under the pressure of competition coming from chemical soy sauce and other rivals, Tatung can still k...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/azh966 |