A Study on the Willingness of Bank Customers Using Banking Apps

• Main Authors: HUANG, YUNG-YUAN, 黃勇遠
• Other Authors: CHEN, JUN-TING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/748n28

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 106 === The purpose of this thesis is to understand the willingness and willingness of the bank's clients to subscribe to the bank APP, So as to understand the relevant bank APP provided by the banking industry. Whether the service can meet the needs of bank customers. And through the use of bank APP's willingness to investigate the questionnaire analysis, to provide banks to invest in the development direction of the APP and reference, in order to create a service provider and the user a win-win vision. This study explores the key factors influencing the use of bank APP from the perspective of bank clients, and more through the technology acceptance model (TAM) as the relevant research structure, and discusses the use intention by adding the perceptual risk theory and the theory of innovation diffusion. But also through the questionnaire survey collected 300 bank customers as a sample of empirical analysis. It is found that the perception is easy to use for the positive attitude of the use of attitude; perception useful for the use of attitude has a positive relevance; perception useful for innovation diffusion has a positive correlation; perception risk for innovation diffusion has a positive The use of attitudes for the user's wishes have a positive relevance; innovation diffusion for the user's intention to have a positive relevance; perception easy to use for the use of a positive The perceived risk is positively related to the user's intention.