Brick-and-mortar and Web stores discussion on relationship between customer satisfaction and customer loyalty

Brick-and-mortar and Web stores discussion on relationship between customer satisfaction and customer loyalty

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 105 === The purpose of this study is to explore the current situation and difference of customer satisfaction and customer loyalty between physical stores and internet stores, and this study integrates SCSB, ACSI, ECSI and TCSI, construct a causal model of cust...

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Bibliographic Details
Main Authors:	LIN, SHU-HUNG, 林書弘
Other Authors:	LI, KUN-CHING
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/y4pg7r

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