A Study on the Key Success Factors and the Comprehensive Model of Integrated Marketing of the Leading Sorghum Wine Brand—Kinmen Kaoliang Liquor
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 105 === The market size of Taiwanese sorghum wine market is about 16 billion (TWD) each year, of which Kinmen Kaoliang Liquor, Yusan Kaoliang Liquor, and Tunnel 88 Kaoliang Liquor are more noticeable for their size and visibility. After joining WTO and the openi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s2z6z3 |