Text Mining for Value Creation over the Reward-Based Crowdfunding Platform and the Equity-Based Crowdfunding Platform

• Main Authors: LI, YU - CHIEN, 李宇茜
• Other Authors: KUO, NAI-FONG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/44yvu9

碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 105 === In recent years, owing to the fluctuations of the economy, slow economic growth and the economic downturn, the government has put forward the "5+2 Innovative Industries" project and provided funds and resources to encourage enterprise investment in Innovative Industries as the government considers innovation as a great help to the economy. However, the acquisition of funds will be an important issue if we want to build not only the business models but also the foundation of sustainable development for Innovative Industries. In the early days when start-up companies looked for assistance from the funds, they must write the Business Plan again and again and carefully package their dreams to seek all possible investment opportunities. However, as time evolves and the crowd funding platform emerges, the fundraising pressure on start-up companies has been relieved gradually. Start-up companies only need to present details of their fund-raising plans on the fund-raising platform and constantly update the fund-raising progress to let all investors know if the project they support proceeds smoothly and if there is need for more assistance, so that the startup companies and investors can foster mutual trust and mutual understanding. Micro sponsorships are also easier to raise, which greatly increases the possibility of success in fundraising. Value innovation is indeed a new concept in modern competition. Value innovation not only improves the competitiveness of a product, but also earns more investment via value creation. Empirical results show that different fund-raising platforms exhibit differences in the types of the project. Those who like categories of "social culture" and "design goods" may consider FlyingV as a favorable choice. Those who like categories of "public" and "video" may consider Webackers as a favorable choice. Those who like the category of new technologies may consider AngelCrunch.com. We strive to identify factors that may attract investors' attention via our understanding of each platform in order to strengthen the advantages of our proposal and eliminate the shortcomings. We keep in mind that we cannot set the fundraising goal too high in hope that fund-raising can be achieved successfully to complete the dreams of the proposal maker and allow investors to support others’ dreams for a prosperous economy.