The Research of Marketing Innovation in Healthy Food Industry- A Case Study of A Company

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === The Healthy food industry faced intense competition during these years. This study aims to understand the process of marketing innovation in the healthy food industry. This research examines the process of how Medical Company A conduct marketing innovation....

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Bibliographic Details
Main Authors: LIN, CHENG-HAIAO, 林政孝
Other Authors: YAO, CHEN-YEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/kdx4kc

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