| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 105 === As the development of the Internet becomes more and more mature, the mobile networks also gradually led the traditional financial trading environment to the mobile commerce. One of the emerging e-commerce payments, called third-party payment, is growing through the expansion of application fields. Many researchers propose various ways and factors to raise the willingness of consumers, but among these factors which with the core impact on success are worthy of major concern by enterprises. In this study, the method of documentary analysis was employed to select eleven key success factor metrics which affected the adoption of third-party payment for consumers, and then an approach called Decision Making Trial and Evaluation Laboratory (DEMATEL) was used to analyze the data collected from experts. Subsequently, the metrics were categorized into four quadrants by applying the cause-and-effect diagram. These metrics are further defined as core factors, driving factors, independent factors and affected factors. Finally, three metrics which are real-time customer service, perceived ease of use, and customer participation have been classified as the central impact factors. It is implied that applying effective management and adequate resources, the service providers of third party payment may refer these three factors to develop future operational activities and resource allocation strategies.
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