The Influences of Brand Fit on Brand Valuation, Brand Identity, and Purchase Intentions: Using the Advertising Sponsor of the Chinese Professional Baseball League as Example
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 105 === This study aims to investigate the effects of brand fit on brand valuation, brand identity and purchase intentions. Since many previous studies related to sport sponsors have focused on corporate image, they generally ignored the effects of advertisement. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ja2y77 |