以流行涉入、產品涉入探討消費者對穿戴式裝置購買之意願-智慧手錶為例

碩士 === 東吳大學 === 資訊管理學系 === 105 === With the evolution of technology, the development of wearing technology gradually matures. Of all wearable devices, the highest visibility for the wrist-based products (smart bracelet, smart watch) is considered to be the most popular devices. According to Market I...

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Bibliographic Details
Main Author: 許修瑋
Other Authors: 林娟娟
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/h43gf5