Analogical Appeal Questions: Processing Fluency and Persuasion
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === The problem I am trying to solve in this paper is to find out what kind of advertising slogans will be more attractive to consumer’s attention. Study 1 compare question phrased with analogical argument and without analogical argument. Study 2 compare ana...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hrr8w7 |