| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === With the ever-changing technology, new technology gradually applied in our daily life, the hotel service industry also introduced intelligent technology into hotels which is so called “Smart hotels”, so that hotel management to achieve effective management, saving labor costs, the most important thing is to let Consumers to experience a new brand-new hotel services by using of these intelligent technology to meet consumer demand. Based on the technology acceptance model, the research explores the “Perceived Usefulness”, “Perceived Ease of Use“, “Attitude toward Using”, and “Behavior Intention to use” of consumer’s behavior towards the intelligent services in Smart hotels. The robotic services, radio frequency systems, face recognition systems, Kiosk self-service counters and interactive mobile devices are under the research scope. The study collected 234 valid samples, and found that "perceived usefulness" and "attitude toward using" had a significant positive impact on "use intention". Finally, the biggest contribution of this research is to understand the current market acceptance of intelligent new technology consumers, as the future of the hotel industry, intelligent new technology into the study and scholars of the reference.
|
|---|
